Getting smart and kicking the single-use disposable habit.

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Friday
Aug192011

Recycling Problems for Coke

This is a perfect opportunity to point out that we're not against the drink--we're against the bottle.  After all, what's better than an ice-cold coke on a hot summer day? There's no problem with drinking Coke at home, in free throw range of the recycling bin! But there are many problems with drinking it on the go out of a plastic bottle, as Mike Esterl describes. 

This video from the Wall Street Journal chronicles the tales of woe-begotten bottling company, Coca-Cola, on its mission to build the largest recycling plant in the world--and the challenges inherent to recycling plastic bottles on both large and small scales.